Focus+for+Visual+Media+Project

For our media literacy project, we would like to examine how the anti-meth ads emotionally influence us. These ads show a disturbing side of meth use that ranges from robbing a store to having sex in a disgusting bathroom for the drug. The effect of these graphic images that are shown through billboards and commercials is to steer people away from meth by scaring those who view it. This topic would be important for the classroom because students deal with this type of situation all the time. It would be a great opportunity to show the influence of television and and imagery. The Meth commercials show pictures that will stay in the mind of the students forever. This topic can and does influence the classroom. As future teachers we can see the influence of visual media and the effects that is has on students and people in general. Students deal with peer pressure and persnal choices everyday. The meth commercials are a great example of the power of visual literacy.


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Questions: How do the anti-meth ads influence viewers emotionally? What are the underlying messages promoted from these advertisements? What type of audience are these advertisements intended for? Do the anti-meth commercials appear on a certain channel more than others?

Roles:

Amber: Word Choice Amanda:Emotional Connection/Targeted Audience Sabrina:Screen Shots Sydney:Documented Results

Here is the [|meth ad] we discussed in class today. Sydney mentioned some ways we can analyze the different parts of the girl's journey toward meth addiction. (Amber)

Here is a[| meth billboard] we could use, too. Timeline: Wednesday 23rd: Meet after class to discuss the project and the direction of it. Monday 28th: Post research with bibs. to wiki. Spring Break: Continue to work on project and post any information and/or changes to wiki. Wednesday 9th or Thursday 10th: Meet to finalize project. Tuesday 15th: Final Project Due

The meth ads definitely make an interesting product for analysis! Review the Media Visual Literacy Assignment Description for guiding questions. Which questions will guide your analysis? Also, there is a section that discusses the proposal and what it should include; review this as well. You should have roles and responsibilities and a time line here to help you as you proceed with your collaboration. I suggest you develop these this week because it clearly communicates who is accountable for what. As you continue to work on this project, please do not hesitate to contact me if you have any questions. I look forward to seeing your final product!